* Ikea – love, hope, peace!
Paix – provine din limba franceză și înseamnă pace. Să nu uităm că în Canada se vorbește și această limbă.
Advertising Agency: Zig, Toronto, Canada
Executive Creative Director: Martin Beauvais
Art Director: Mark Puchala
Photographer: Matt Barnes
Copywriter: Geoff Morgan
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* VW Touareg
580 mm wading depht.
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* AdPrint 2009
În perioada 12-14 februarie 2009 va avea loc în Poiana Brașov festivalul AdPrint, destinat premierii creaților publicitare pe suport tipărit.
În mare participarea costa 150 euro, iar înscrierea unei lucrări în competiție (poate fi făcută doar de agenții de publicitate) costa 160 euro per lucrare.
Programul va fi următorul:
Thursday, 12th of February 2009
Opening of AdPrint exhibition (all print works in the competition)
Favorit Complex, Poiana Brasov
Friday, 13th of February 2009
Where is print going in a digital world (Challenges. Chances. Cases)
16:00 – 17:30 Jan Leube, Chief Creative Officer BBDO Berlin
Favorit Complex, Poiana Brasov
The New Rules of Communication
18:00 – 19:00 Patrick Collister, Founder Creative Matters
Favorit Complex, Poiana Brasov
Welcome Party
21:00 Kristal Club, Poiana Brasov
Saturday, 14th of February 2009
The Big Won Report
11:00 – 12:00 Patrick Collister, Founder Creative Matters
Favorit Complex, Poiana Brasov
A history of Coca-Cola advertising. How a classic brand stays contemporary
12:30 – 13:30 Sue Anderson, Creative Director Coca-Cola – Wieden+Kennedy Amsterdam
Favorit Complex, Poiana Brasov
The place that interactive stole from print
15:00 – 16:30 Mauricio Alarcon, Executive Creative Director S,C,P,F…Barcelona
Favorit Complex, Poiana Brasov
Awarding Gala and After party
21:00
Favorit Complex, Poiana Brasov
* top ten lies creatives tell
1. We worked all weekend on this
2. It just won’t make sense as a 30 – it has to be a 40, at least. A 60 would be best
3. I really wish I could squeeze it in, but we’re swamped with work right now
4. I was stuck in traffic
5. I never got that e-mail
7. You’ll have it by 3pm
8. Your brief is our No.1 priority
9. But it IS on brief
10. We tried the changes you suggested – it just didn’t work
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* aaaaaaaa!!!!
heineken
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