* Destiny Is Not Written

Andreea Gavrila — Wed, 02 Dec 2009 11:13:10 +0000

Observ o modă a campaniilor CSR lately, uneori plecate dintr-o idee sinceră, alteori secundate de o campanie de imagine pentru finanţatori.

Totuşi, băieţii de la BBDO Mexico resping filosofia deterministă şi ne-o animă frumos în 3 episoade foarte actuale şi cu un puternic factor emoţional.

Pese: Problema educaţiei e destul mare şi la noi. Cine ştie că România e pe locul 3 în Europa la rata de abandon şcolar- adică vreo 20% din elevii noştri habar n-au să citească la 12 ani-, să ridice mâna (online)!

* despre branduri celebre

daniel — Fri, 11 Sep 2009 08:25:09 +0000

Pentru cei care sunt curiosi cum si-au capatat numele unele dintre cele mai celebre marci din lume, va invitam sa cititi urmatorul articol:

1. Kodak: Founder George Eastman named the camera and film corporation in 1888. Eastman wanted a short name that was easy to pronounce and could only refer to his products. He later said that he favored the letter “k” because it “seems a strong, incisive sort of letter.” Once Eastman decided he wanted the name to start and end with “k,” he played around with combinations of letters until he found one that he liked in “Kodak.”

2. Nintendo: Nintendo’s name translates into English as “leave luck to heaven.” The name made more sense before Nintendo got into the video game business; it opened in 1889 to make hanafuda cards, a type of Japanese playing cards decorated with floral designs.

3. Sony: When Sony got its start in 1946, it had a decidedly less catchy name – Tokyo Tsushin Kogyo. Within a few years, the company’s founders wanted a new name, so they combined sonus, Latin for “sound,” with “Sonny,” the term of endearment for a young boy. The newly coined word captured both the superior sound quality and small size the company was shooting for with its products.

4. Sega: Sega got its start in Hawaii in 1940 as Standard Games, a business that provided military bases with pinball machines to help amuse soldiers. In 1951, the company moved to Tokyo and renamed itself “Service Games” to reflect its business of importing coin-op machines for American military bases. In 1965, Service Games merged with another coin-op company, Rosen Enterprises, and shortened its name to Sega.

5. Nokia: The modern telecom giant hasn’t always been involved in such tech-heavy fields. The company got its start in Tampere, Finland, in 1865 as a pulp mill and paper manufacturer. When owner Fredrik Idestam opened a second plant in Nokia, Finland, in 1868, he decided the town’s name would suit his company, too.

The town takes its name from the Nokianvirta River that flows through it, which in turn takes its name from an archaic Finnish word referring to the small furry animals, mostly sables, which lived on the river’s banks.

Restul AICI.

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* Destiny Is Not Written

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